That signaled to us that the game MEANT something to the players and therefore they were taking out the time to rate it. What is important is that as we tracked the velocity of ratings (ratings added per day), we figured that at peak usage, 1000 ratings were being added a day. The game currently has almost 19,000 ratings – averaging 3.5 stars. Well, it was Apple just allowing the ratings to reach a minimum threshold before they allowed it to be displayed. When Parking Frenzy hit the USA charts and became #1, it did not have any ratings displayed against it! And anything extreme always gets noticed and spoken about!ģ. We became confident that the game seemed to have an extreme appeal. Players hated the game because of a random bug that sometimes caused it to crash or not play well.ĭisappointing as it is, we consoled ourselves that the game itself was not being pronounced as ‘boring’! People loved the game because of its challenging aspect and uniqueness. The reasons the players gave were important. Either people loved our game (and gave it 5 stars) or hated it (and punished us with 1 star). We looked carefully at each of all our 2000 + reviews on the USA & UK itunes stores. Extreme love or extreme hate is a good thing for an app! See this pinterest board showcasing some of the crazy tweets about the game – Ģ. Given the strong momentum that twitter exhibited, we were confident that the game would receive a massive viral push to help build downloads. It was a way of expressing frustration at parking a car and also learning how to park! So many girls squealed (oops tweeted) with delight that they had managed to park all the cars in all the levels without a single crash! We realized that the game was beyond ‘just another game’. The games2win social team began noticing a flurry of tweets by young players (especially girls) just as Parking Frenzy began to climb on the iTunes charts. These are 3 important lessons that Games2win learnt along the journey: They share the same with us in their own words.ġ.
Games2win achieved this feat without any investments (0.00 dollars) in advertising, marketing or promotions. Over the weekend, Games2win’s Parking Frenzy finally reached a magical 10 million-download mark (total across Android and iTunes platforms).
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